A picture is worth a thousand words, but what are words worth?

Well, the poet Wordsworth (see what I did there?) said:

“The music in my heart I bore,

Long after it was heard no more.”

Music Journalism

We’re in a magical time in the history of music – specifically live music. 

Never before has there been such a diverse and easily accessible offering of live performances available.  Fans of every genre can attend live performances at venues ranging from street corners and coffee shops to theaters and sports arenas.

It’s a beautiful time to be a live music fan.

Some of these fans will loyally follow their favorite artists literally around the globe for the opportunity to be a part of these live performances.

Because they are a part of it.

The audience is integral to a live concert.  The artists feed off of their energy, and performances can easily be affected by the mood of the crowd.

As a result, music fans have an almost insatiable appetite for live content from their favorite bands.

Pictures and videos of a concert are in high demand before the performance is even over.

Music fans want all they can get their hands on.

Why?

Because if they aren’t able to be there in person, they want to see and hear what it was like for those that were.

Videos and pictures do a wonderful job of relaying what it looked like to be there, and audio recordings and live streams give the listener what it sounded like, but what did it feel like?

What was the mood in the room?  What was the energy like on the stage?  How did the venue feel?  What was the weather like? Was the crowd enthused?  Elated?  Grateful?  Sweaty?

These are all pieces of the story that the fans want to hear. And there is only one true way to tell a story – with words.

Sure, we are in the midst of a time when the written word is being replaced with visual stimuli.

But the power of the written word will never fade.  Nothing can tell a story quite like, well, a story!

And that rings especially true for live music.

Which is why a publication like Festy GoNuts exists.

Sure, we share plenty of videos and pictures through our outlets, but it is the articles that keep people engaged.

It is the stories we tell that keep the fans coming back.

We say that our aim is to tell the story and paint the picture of the events we cover in such a way that those who were there can relive it again, and those who weren’t will wish they had been.

So why limit your event and tour coverage to pictures and video? 

Why not give the whole story to your fans?

Festy GoNuts and GoNuts Marketing aim to bring back the role of music journalism.  Real music journalism.

Simple articles with setlists, crowd-shot videos and the number of days since the last time a song was played just aren’t cutting it.

Your fans want the whole story.

And we want to tell it.

Tour Embed and Live Music Reporting

Think of us as Cameron Crowe (William) in Almost Famous.

We will join the tour as part of the crew.  We’ll attend the run of shows you’re using to break into a new market.  We’ll be there for that big album release party you’re so excited about. 

We’ll go where you go.  Eat what you eat. Sleep where you sleep.  Well, not exactly.  There are some parts of the movie we’ll skip.

If the group goes on an excursion to climb an active volcano, we’ll get the scoop.

If the crowd at one of the gigs is packed in, rowdy, and enthused, we’ll convey that energy to the readers.

If one of you climbs a roof at an after-party to declare yourself the Lizard King, we’ll be there.

But we’ll tell the story you want to tell.

Yes, we will act as reporters, but we are still working for you – not Rolling Stone.

Just as you would have veto power over any photos you wouldn’t want the public to see, so will you have the last say on anything we chose to write . 

Rather we leave out that Lizard King bit?  No prob.

But, as with William and Stillwater, the point is that by spending the time, taking the ride and becoming part of the crew, we will paint the picture and tell the whole story. 

The true(ish) story.

Oh, and Penny Lane is part of the deal.

Let’s talk.

Jason@GoNutsMarketing.com

Kelly@GoNutsMarketing.com