Let’s take your marketing to the next level. It’s time to Go Nuts.
And those who were seen dancing were thought to be insane by those who could not hear the music.
~
Music Festival Marketing
You’ve got an amazing location and a stellar lineup.
Now all you need are the fans.
We can help.
An effective marketing campaign uses all of the following digital elements. We ensure that they are all working seamlessly together – streamlining all processes and getting the most out of your efforts.
Social Media
We can build an effective Social Media Campaign that targets your audience and gets the message to them about your upcoming music festival.
With a properly planned social media post calendar, we can ensure that your potential ticket-buyers are in the loop with all of the pertinent announcements and promotions.
Just a few of the Social Media Tactics we employ: (click to expand)
Social Management – We can take over the social media accounts, manage the posts and act as the voice of the festival.
Social Calendar – A planning tool to organize your content around important milestones and dates.
Creative Content – Graphics and copy for effective social content that will stand out from the crowd.
Audience Engagement – We’ll start conversations, engage with the audience, and enhance overall reach.
Groups – Facebook groups are an effective resource for multiplying reach and increasing followers.
Artist/Partner Involvement – We’ll collaborate and make sure that all of the acts on your lineup and all other involved parties are sharing your messaging.
Year-round Messaging – One of the biggest mistakes festivals make is letting their pages go “cold” after the festival. We’ll keep your audience engaged year-round so they are ready when news happens.
Artist and Partner Liaison
The artists can be one of the most effective marketing tools for your festival, if used properly.
We will coordinate communications with the artists’ management and marketing teams, ensuring we are tapping into their audiences and getting the word out to their fans!
We will extend that reach to include all of the festival’s partners, sponsors, and vendors, further multiplying our marketing reach.
Learn more about how we tap into the artist/partner audiences: (click to expand)
As artist liaisons, we will ensure the festival messaging is provided to the artists (and everyone else associated with the event) to tap into their social media audiences and multiply our reach.
Some of the ways we accomplish this:
Asset Management – we’ll gather all the necessary assets used to promote the artists to the festival’s audience
Coordinated Social Media Announcements – we’ll provide the proper messaging (including tags and links) and images for all major announcements, along with instructions on exactly when to share, with the goal of flooding social media at a precise date and time.
Marketing Rider – we can help create a Marketing Rider given to artist management as part of the festival contract, to outline our expectations as they relate to social sharing and digital marketing.
Post Content Suggestions – we will make it as easy as possible for artists to share about the event, providing graphics and suggestions, as well as ideas for promotional videos.
Post Tracking – we track all artists social engagement so that we can follow up with artists management to ensure that they are spreading the word.
Engagement – we will join artist fan pages and actively engage with their fans.
Consultation & Strategy
- Marketing plan development and timeline management
- Brand strategy, voice, and content positioning
- Collaboration with all marketing partners — PR teams, visual media crews, graphic designers, and production staff — to ensure consistent, aligned messaging
- Pre- and post-festival consultation for goal setting and analysis
- Crisis communication support (weather, lineup changes, etc.)
- Long-term growth and sustainability planning
Paid Ad Campaigns
- Campaign Goals/Mission: Clearly defined, specific, and measurable objectives
- Creation of ad copy and graphics, static and video
- Pixel tracking, retargeting, and conversion optimization
- Geo-targeted and lookalike audience campaigns
- “Dark” ads through artist’s pages and platforms
Website Creation/Management
We can work with an existing website or build a brand new one. As part of a full marketing campaign, we’ll ensure the website is updated as needed, quickly and on message along with your campaign.
- Creative design and copy
- SEO – we’ll make sure your site is seen
- Security and backups
- Ticket platform integration
- Email integration
Newsletter Campaigns
- Manage Newsletter Account
- Design email template(s) to match the branding of the festival
- Maintain a Newsletter Audience: add all available email addresses from ticketing platforms, remove inactive subscribers to improve effectiveness and keep list costs down.
- Include a signup form on Facebook and website; create social posts to encourage signup.
- Create and distribute a regular Newsletter to subscribers
Ticketing Platforms
We can ensure all available marketing tools are being used, as well as handle the set-up and management of ticket platforms.
- Assist in the management of the ticketing platform
- Ensure graphics, descriptions, and lineups are all supplied and correct
- Monitor real-time ticketing, ensure proper ticket tiers are set up, and scheduled
- Utilize all available marketing opportunities offered by the ticketing platform
Digital Graphics
We can work with your artists to create on-brand graphics for social media, digital and print ads, website elements and more.
- Artist-specific festival frames
- Lineup posters
- Social Media posts
- Newsletter images
- Digital and Print Ads
- On-site displays, signs and banners
Sponsorship
Perhaps the biggest untapped potential for many music festivals, sponsorship can bridge the gap between profit and loss.
- Create an effective Sponsor Deck with stats and info that will help sell your festival to potential sponsors
- Consult on sponsor curation and placement opportunities
- Organize sponsors, work to meet sponsor deliverables
- Include sponsors in outreach to ensure they are sharing the festival message
Public Relations
While we aren’t a PR firm, we can help to craft effective Press Releases and work with outside PR firms to ensure continuity of brand and message. We also have several PR firms that we work with regularly and can connect if needed.
- Organize festival assets for media
- Work with PR to craft on-brand messaging
- Ensure ticket tier dates, artist additions, on-site activities and more are effectively communicated
- Include PR timelines overall marketing calendar
Festy GoNuts
A division of GoNuts Marketing, Festy GoNuts is an online music magazine.
Festy GoNuts covers all types of live music events. As part of a comprehensive marketing plan, we will put Festy GoNuts to work for you.
This potentially could include:
- Banner ads on FestyGoNuts.com
- Festival Preview articles
- Social Media shares of important announcements
- Interviews with festival artists
When Festy GoNuts covers an event, we look at the entire picture – the Music, Culture, and Adventure!
We put our readers in the thick of the action. If they were there, we offer a chance to relive the experience. If they weren’t there, we make them wish they had been!