Let’s take your marketing to the next level. It’s time to Go Nuts.
And those who were seen dancing were thought to be insane by those who could not hear the music.
~
Music Festival Marketing
You’ve got an amazing location and a stellar lineup.
Now all you need to do is sell tickets and pay for the artists!
We can help.
Social Media
You know the deal – you can’t market these days without Facebook and Instagram.
We can build an effective Social Media Campaign that will target your audience and get the message out to them about your upcoming music festival.
Don’t have a Social Media audience? We’ll start building it NOW!
With a properly planned social media post calendar, we can ensure that your potential ticket-buyers are in the loop with all of the pertinent announcements and promotions.
Just a few of the Social Media Tactics we employ: (click to expand)
Artist Involvement – A huge resource for music festivals. You want a sold-out music festival. Your artists want a sold-out festival. We’ll collaborate and make sure that all of the acts on your lineup are sharing your messaging.
Giveaways – People like free stuff. Ticket giveaways are an effective way of getting your content shared with as many people as possible.
Contests – We’ll keep the audience involved with interactive online contests
Artist Highlights – It’s time to get people excited about the acts that will be on stage – and not just the ones they know! We can plan to highlight different artists on social media to introduce your audience to ALL the acts at your festival.
Ads and Boosted Posts – The reality of social media is sometimes you have to pay to be seen. No worries, we can effectively manage your ad campaign and get the most out of your dollars.
Public Relations
The media is your friend. We will make certain that the right media outlets are receiving your messaging, and that they are spreading the good word about your music festival.
Ticket tier dates, artist additions, and on-site activities are just a few items that your potential audience wants and needs to be informed of.
We tell the media, the media reports to their readers/viewers/listeners, everyone is informed and happy!
A strong press release is a must: (click to read more)
A strong press release is a must. It should grab the recipient and compel them to share the news. It should also be written in a way that the media outlet can share in its entirety, or easily use the information to write a unique story.
The accompanying strategy for the Press Release is just as important. This includes WHO it is sent to and WHEN.
WHO: We will ensure that your message is reaching the largest potential audience – both Nationally and Locally.
WHEN: The timing of a Press Release is just as important. We time Press Release sends based on a number of factors to ensure the greatest reach.
Artist and Partner Liaison
The artists filling the lineup of your festival are your bread and butter in many ways. Their names will ultimately draw people to the festival and sell tickets.
But even more, the artists can be one of the most effective marketing tools for your festival, if used properly.
We will coordinate communications with the artists’ management and marketing teams, ensuring we are tapping into their audiences and getting the word out to their fans!
We will extend that reach to include all of the festival’s partners, sponsors, and vendors, further multiplying our marketing reach.
Learn more about how we tap into the artist/partner audiences: (click to expand)
As artist liaisons, we will ensure the festival messaging is provided to the artists (and everyone else associated with the event) to tap into their social media audiences and multiply our reach.
Some of the ways we accomplish this:
Coordinated Social Media Announcements – we’ll provide the proper messaging, images, tags, and hashtags for all major announcements, along with instructions on exactly when to share, with the goal of flooding social media at a precise date and time.
Marketing Rider – we can help create a Marketing Rider given to artist management as part of the festival contract, to outline our expectations as they relate to social sharing and digital marketing.
Post Content Suggestions – we will make it as easy as possible for artists to share about the event, providing graphics and suggestions, as well as ideas for promotional videos.
Social Tracking – we track all artists social engagement so that we can follow up with artists management to ensure that they are spreading the word.
Engagement – we will join artist fan pages and actively engage with their fans.
Sponsorship
One of the most effective ways to guarantee a profitable music festival is through sponsorship.
We get it, this festival is your baby, and you don’t want to sell out by covering your beautiful stage with a giant Pepsi banner.
Good news – we don’t know anyone at Pepsi.
We do, however, know how to fit the right brands with the right event.
Wherever your festival is located in whatever the demographics of your crowd, we will find sponsors that fit your brand and add value to your festival.
Learn more about how we will put sponsorship to work for you: (click to expand)
The GoNuts Marketing Team spent years working in the Experiential Marketing field. That means we know how to plan a successful field brand activation.
We’ll use this experience to bring in bigger and better sponsors and create experiences for your attendees that will far surpass a standard 10×10 booth.
We will start by creating a beautiful and informative Sponsorship Deck to present to potential partners.
Once Sponsors are secured, we will maintain communication to ensure the sponsors are being used to their best potential. That means getting them the messaging they need to share through their outlets, further getting the word out about your festival.
Festy GoNuts
A division of GoNuts Marketing, Festy GoNuts is an online music magazine.
Festy GoNuts covers all types of live music events. As part of a comprehensive marketing plan, we will put Festy GoNuts to work for you.
This potentially could include:
- Banner ads on FestyGoNuts.com
- Festival Preview articles
- Social Media shares of important announcements
- Interviews with festival artists
When Festy GoNuts covers an event, we look at the entire picture – the Music, Culture, and Adventure!
We put our readers in the thick of the action. If they were there, we offer a chance to relive the experience. If they weren’t there, we make them wish they had been!
Let’s get started!
Music and the music business are two different things.
~ Erykah Badu
Marketing for Artists
Are you are a completely DIY band or solo act?
Do you have management, booking, PR, or all of the above?
Regardless, we can provide a marketing boost to get your music in people’s ears!
Music Marketing comes in all shapes and sizes.
We believe that marketing should operate like a metronome: hardly noticed, but perpetually working in the background, keeping you always on track so that you can focus on what is important: your art.
GoNuts Marketing offers Customized Artist Marketing Solutions.
Meaning, we can provide as much or as little support as you or your project needs.
Already have a manager and/or a PR firm? No problem. We can seamlessly work with your current team to fill in the gaps that may be missing.
Music Marketing Essentials
Every successful business needs marketing on some level.
If you want the world to hear your music, you will need to approach marketing like any other business.
Don’t worry – you can continue to focus on your art, and let us handle these Marketing Essentials:
Websites
Already have a Website?
Great! We can help to make sure it functions at the highest level, shows up for the most search terms, is safe and secure, and represents the personality and voice of you and your art.
Need a Website?
No problem!
As a full-service marketing company, we build beautiful, high-quality, responsive websites. We don’t break your bank doing it.
Not sure if you need a website?
You do.
Here are some of the essential elements of an artist's website: (click to expand)
As a musician, your website needs to be as unique as your sound.
That’s the problem with some DIY “easy” website platforms. Your music doesn’t fit into a cookie-cutter mold. Why should your website?
We will take the time to get to know you and your art and work to create a website that represents your personality, style, and voice.
Every website we build has:
Security – The internet is a scary place! We make sure you won’t get hacked and start selling K-Pop Merch!
Backups – We take frequent backups of all our clients’ sites to ensure that if there ever is a problem, we can fix it!
Visibility – You’ve probably heard of SEO – Search Engine Optimization. Simply put, it refers to your website showing up as much as possible to the people who should find it! Everything we do on your site has SEO in mind.
Other essentials for a musician’s website:
Bio – Your fans want to know about you. We can write a compelling bio for your band and its individual members. This is also important for other publications to reference when writing about you.
Media – Your audio, video, and images all need a place to live on your website so they can be easily accessed by fans, promoters, venues, and the media.
EPK – An Electronic Press Kit is a must. This contains all of the relevant information about you or your band in an easy to access webpage and/or a downloadable file. Festivals and Venues looking to book artists will pass right by if you don’t have an EPK!
Contact Info – we’ll make sure your web visitors can easily get in touch with the proper people, including your manager, PR Firm, and, most importantly, your booking agent!
Social Media
Uggh. Right?
Regardless of how you may feel about it, embracing social media is simply a must in the current and future musical landscape.
Your fans want to know you.
We are strong believers in the fact that to be truly successful, a social media presence has to be authentic. That means it involves you.
Don’t freak out.
We can make it easy and understandable for you.
A few of the ways we'll help your Social Media game: (click to expand)
Increased Followers: We can use a combination of Organic and Paid techniques to increase your followers on all platforms.
Social Profiles: Your Facebook and YouTube Profile pages (among others) act as web pages and can follow some of the same rules. Set up properly, these can lead to greater traffic amongst all of your online efforts.
Improved Posting: We’ll show you the type of content that will lead to more engagement with your fans, in turn resulting in greater overall visibility of your content.
Facebook/Instagram Ads: When necessary, we can run effective ad campaigns, getting the most bang for your buck. You may be surprised at the results a few bucks in boosted posts and ads can bring.
Press Releases
You’ve worked hard recording the latest album.
Now you need to tell the world about it!
There’s simply no better way to get the word out about your latest album, tour, video, or song than with a quality Press Release.
An effective Press Release will not only convey all of the relevant information, it will also reach the right media outlets while telling a compelling and interesting story that they will want to share!
A strong press release is a must: (click to read more)
A strong press release is a must. It should grab the recipient and compel them to share the news. It should also be written in a way that the media outlet can share in its entirety, or easily use the information to write a unique story.
The accompanying strategy for the Press Release is just as important. This includes WHO it is sent to and WHEN.
WHO: We will ensure that your message is reaching the largest potential audience – both Nationally and Locally.
WHEN: The timing of a Press Release is just as important. We time Press Release sends based on a number of factors to ensure the greatest reach.
Newsletters
Email marketing is your friend.
You have the ability to communicate directly with your fans, to let them know about tour dates, new releases, merch, and more!
Start your list now!
Regardless of when you plan to start a newsletter, you should already be working on that list. Put a clipboard with paper and pen on your merch table.
We’ll manage it for you.
What's in a newsletter? (click to expand)
A growing list of fans – What’s better than that? Being able to personally reach out to your biggest supporters and inform them about new merch, upcoming tour dates and new album releases is priceless marketing.
Signup Lists – We’ll make sure you’re capturing your fans’ info in every way possible – not just at the merch table (we’ll do that!) but on your website and social media channels as well.
Scheduled Campaigns – No big news happening this month? No worries – we’ll maintain the rapport with your fan base with a newsletter featuring videos from the archives and other relevant info and links so they can’t forget about you!
Album Release Strategies
Your new album is freaking amazing!
You worked your ass off making it, writing, practicing, recording, mixing.
After all that hard work, don’t you want to get it into as many ears as possible?
This album rocks, after all.
The world deserves to hear it!
So how do we get the word out?
Easy. We’ve already laid the groundwork with the music marketing essentials, now we direct all of our tools to focus on your new album!
- We’ll re-skin the website to reflect the new release, and add a splash page to capture all web traffic and hit them with the new album.
- We can help set up pre-save and pre-order links to ensure your album will already be in demand before it’s even released.
- All of your Social Profiles and cover photos will be updated to push the release.
- Your fans will be notified via your kickass newsletter.
- Most importantly, a high-quality, engaging, professional Press Release will be distributed to all the right outlets that will go on to share the good news!
Tour Support
I’ve been everywhere, still I’m standing tall
I’ve seen a million faces and I’ve rocked them all
It’s time to take the show on the road!
You’ve got a bus. You’ve got your crew. You’ve even got enough gigs booked to get you across the country!
Now what?
You’ll need solid support to ensure you are getting the most out of your tour.
What does tour support look like?
As with all music marketing, it involves handling as much as possible so that you can focus on nothing but melting faces every night.
We’ll take care of the details that will make your tour a success, and result in as many new fans that will continue to follow you long after you’ve headed home.
Some of the Tour Support items we’ll tap into:
Local Venues
Local venues are an incredible source of tour support, often having an ad budget that can be tapped into to help promote your show.
- Venue liaison – We will handle communications with the venue and coordinate with their marketing team to get access to their full promotional budget.
- Advertiser Access – We can coordinate access to the band’s social media accounts so they can boost event posts (on their dime!)
- Tour Art – We’ll ensure the Venue has the proper artwork and that it is being displayed prominently
- Coordinate ticket contests
Social Media
We’ll put your social accounts to work for you, before, during, and after your tour.
- Local Followers – We’ll work ahead of the tour to increase your fan base in the cities in town you’ll be visiting, making it easier for you to sell out all of your shows.
- Facebook Events – We’ll ensure that each gig has an ‘event’ set up, and promote accordingly. We’ll also make sure that you are actively joining the discussion in these events to get the fans excited, and sell more tickets!
- Targeted Ads – We’ll run ads in the local markets to help sell tickets (and get as many as possible paid for by the venue!)
- Contests and Giveaways – We’ll promote the gigs through social media contests.
Event Listings
We’ll make sure that your shows are listed in all of the local publications, both online and print so that everyone in the area will know you’re coming to town!
Press Release
We’ll create a Press Release about your tour and distribute it Nationally and to the local markets you’ll be visiting.
Tour Poster
- Work with the poster artist to create specific posters for each date/location on the tour
- Format for all digital platforms and physical poster
- Create digital graphics, if needed, for social media posts and website
Website
We’ll ensure that the tour is listed as a news item on the website and that all dates are listed, with links to buy tickets.
Newsletter
We’ll let the fans know about the tour with a series of newsletters, giving them all the info they need to buy tickets and see you on the road!
Music Journalism:
Tour Embed and Live Music Reporting
You’re finally living your dream – hitting the road and touring the world.
Or the country. Or maybe just a small corner of your town.
The point is that you’re out there performing.
Don’t you want the fans to know about it?
Content areas we can provide:
Social Media Copy
Artist Bios
Full-length Features
Newsletters
Press Releases
Our Music Clients:
Here are some of our past and current clients in the music industry.
